Last updated 25.05.2018
This privacy policy sets out how we collect, use and protect the personal data that you provide to us. It also explains what we do with your data. We also set out details about your rights in relation to the personal data we hold about you, and how to contact us if you have any questions or comments.
apetito Limited (apetito, we, our or us) is a company registered in England and Wales under company number 00233851 whose registered office is at Canal Road, Trowbridge, Wiltshire, BA14 8RJ. You may also know us as Wiltshire Farm Foods.
We are registered as a data controller with the Information Commissioner's Office and our registration number is Z5944325.
This privacy policy applies to the personal data we collect about you through our website (www.wiltshirefarmfoods.com) (Website), by post, by telephone and when you otherwise communicate with us (Communicate).
This privacy policy may change from time to time and, if it does, the up-to-date version will always be available on our Website. We will also tell you about any important changes to our privacy policy by post.
We collect personal data about you if you share your information with us when enquiring about or purchasing our services. We may also ask you to share your personal data with us if it is necessary for us to provide our services to you – for example, we may ask you about your dietary requirements so that we can make sure you are receiving the correct meals.
If you provide us with personal data relating to other people (for example, a relative) then you will need to check with them that they are happy for you to share their data with us.
No automated decision-making or profiling will take place using your personal data.
If you use our Website, we automatically collect the following information:
The Website may, from time to time, contain links to and from the websites of advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Your personal data will only be seen or used by our employees and Franchisees who have a legitimate business need to access your personal data for the purposes set out in this privacy policy.
We take your privacy seriously and have implemented appropriate physical, technical and organisational security measures designed to secure your personal data against accidental loss, destruction or damage and unauthorised access, use, alteration or disclosure.
We take your privacy seriously and are committed to maintaining the privacy and security of the personal data you provide to us, and the choices you have regarding our collection and use of your personal data.
We follow strict security procedures as to how your personal data is stored and used, and who sees it, to help stop any unauthorised person getting hold of it. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.
Unfortunately, the transmission of your personal data via the internet is not completely secure and although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to us over the internet and you acknowledge that any transmission is at your own risk.
Cookies can't harm your computer. We don't store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you're browsing.
To make full use of the online shopping and personalised features on our Website, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this Website by using them.
If you'd prefer to restrict, block or delete cookies from our Website, or any other Website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.
You can find more information about cookies and how to restrict, block and delete them at www.aboutcookies.org (opens in a new window - please note that we're not responsible for the content of external Websites).
Here's a list of the main cookies we use, and what we use them for.
We use a session cookie to remember such things as your log-in, what you've put in the shopping basket and for some analytics. These are necessary to the working of the Website. If these are disabled then various functions on the Website will not work.
More information on session cookies and what they are used for can be found at: www.allaboutcookies.org/cookies/session-cookies-used-for.html (opens in a new window - please note that we're not responsible for the content of external Websites).
Cookie name | Description | System | Expires | Party | Site coverage | Category |
---|---|---|---|---|---|---|
ASP.NET_SessionId |
ASP.NET session state. This cookie is deleted when you close your browser |
.NET |
The end of the session |
First |
All |
Session |
.ASPXFORMSAUTH |
This is used by Microsoft's ASP.NET technology to identify you as a logged-in (authenticated) user. |
.NET |
The end of the session |
First |
All |
Session |
__insp_pad |
This is used by Inspectlet, a third-party service which monitors how users interact with our website. It helps up make better decisions on what aspects of the website are working well and which parts need improvement. |
Inspectlet |
The end of the session |
Third |
All |
Session |
We use a persistent cookie to remember your preferences on our Website and within analytics to understand how the site is being used in order to improve the user experience.
Analytics cookies on our Website are placed by Google Analytics and are required for the Analytics to function. Google Analytics data is anonymous.
You can find out more about Google's position on privacy in regards to its analytics service at: www.google.co.uk/intl/en/analytics/privacyoverview.html (opens in a new window - please note that we're not responsible for the content of external Websites).
Cookie name | Description | System | Expires | Party | Site coverage | Category |
---|---|---|---|---|---|---|
CMSPreferredCulture |
This is used to help up identify the best type of content to deliver. It stores your preferred content culture (in most cases, this will be set to "en-GB"). |
Wiltshire Farm Foods |
+365 days |
First |
All |
Functional |
CMSPreferredUICulture |
This is used to help up identify the best type of content to deliver. It stores your preferred UI culture (in most cases, this will be set to "en-US"). |
Wiltshire Farm Foods |
+365 days |
First |
All |
Functional |
CMSShoppingCart |
This is used to keep a reference to your current active shopping cart and helps in identifying abandoned baskets. |
Wiltshire Farm Foods |
+365 days |
First |
All |
Functional |
WFFUSER |
This is used to help up identify which franchise is best placed to take your order. |
Wiltshire Farm Foods |
+365 days |
First |
All |
Functional |
ApetitoFullCSS |
This cookie is used to help us deliver the fastest loading experience for first-time visitors by sending additional CSS styling to the browser if you have not previously cached the website before. |
Wiltshire Farm Foods |
+30 days |
First |
All |
Functional |
ApetitoLoggedInTracking |
This cookie is used to help us analyse how often our customers are logging into the Wiltshire Farm Foods website. |
Wiltshire Farm Foods |
+365 days |
First |
All |
Analytics |
CookieNotice |
This cookie is used to identify your acceptance with our usage of cookies and, consequently, shows/hides the cookie acceptance banner across the top of our website. |
Wiltshire Farm Foods |
+365 days |
First |
All |
Functional |
__insp_uid |
This is a long-term cookie that contains a random ID assigned to visitor which is used by the Inspectlet service. |
Inspectlet |
+365 days |
Third |
All |
Analytics |
We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to be used for marketing purposes - in other words to show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative Website (opens in a new window - please note that we're not responsible for the content of external Websites).
When you visit our Website you may notice some cookies that are not related to our Website. When you visit a page that contains embedded content, for example from YouTube, you may be sent cookies from these Websites. We don't control the setting of these cookies, so we suggest you check the third-party Websites for more information about their cookies and how to manage them.
Cookie name | Description | System | Expires | Party | Site coverage | Category |
---|---|---|---|---|---|---|
LPCKEY-XXXXXXXX |
This is used by our LivePerson widget to gather usage data related to your visit and interaction with our online LivePerson customer help service. |
LivePerson |
The end of the session |
Third |
Administration |
Session |
LPSID-XXXXXXXX |
This is used by our LivePerson widget to gather usage data related to your visit and interaction with our online LivePerson customer help service. |
LivePerson |
The end of the session |
Third |
All except /checkout |
Session |
LPVID |
This is used by our LivePerson widget to gather usage data related to your visit and interaction with our online LivePerson customer help service. |
LivePerson |
The end of the session |
Third |
All except /checkout |
Functional |
_utma |
Typically written to the browser the first time a user visits the Website. This cookie is used to determine unique visitors to the Website and is updated with each page view. This cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure |
Google Analytics |
1 day |
Third |
All |
Analytics |
_utmb |
This cookie is used to establish and continue a user session with the Website. When a user views a page on the Website, the Google Analytics code attempts to update this cookie. If it does not find the cookie then a new one is written and a new session established. Each time a user visits a different page, the cookie is updated to expire in 30 minutes. The cookie expires when a user pauses on a page for more than 30 minutes |
Google Analytics |
+30 minutes |
Third |
All |
Analytics |
_utmz |
This cookie stores the type of referral used by the visitor to reach the Website, whether via a direct method, a referral link, a Website search, or a campaign. It is used to calculate search engine traffic, ad campaigns and page navigation within the Website. |
Google Analytics |
+1 day +1 hour |
Third |
All |
Analytics |
_utmc |
This cookie operates in conjunction with the _utmb cookie to determine whether or not to establish a new session for the user. This cookie is not provided with an expiration date, so it expires when a the user exits the browser. |
Google analytics |
The end of the session |
Third |
All |
Analytics |
_utmv |
This cookie is not normally present in a default configuration of the tracking code. It passes information provided via the _setVar() method, which is used to create customer user segments. |
Google Analytics |
Straight away |
Third |
All |
Analytics |
ApetitoThirdPartyCookieCheck |
This cookie is used only to verify if the browser accepts third-part cookies so we can deliver the most secure checkout experience possible. |
Wiltshire Farm Foods |
+1 minute |
First |
Only used during /checkout |
Functional |
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed via the contact us page on our Website.
Thank you for visiting our Website.