Wiltshire Farm Foods Claims Major Accolade At Flagship Franchising Awards
Wiltshire Farm Foods has been announced as the winner of the Social Enterprise category at the 2019 bfa HSBC Franchise Awards, held at the Vox, Birmingham, on June 27.
Recognised for its commitment to providing a much-needed service to the nation’s most vulnerable, Wiltshire Farm Foods has gone above and beyond in its mission to help three million vulnerable adults, including making specialist food ranges.
Ian Stone, Managing Director at Wiltshire Farm Foods, stated:
“We focus on a very distinct customer base. We need to understand their needs and requirements. This means we have a head development chef, dietician and nutritionist to make the menu nutritious and cater to many needs. Furthermore the franchisees and drivers at Wiltshire Farm Foods all have the same passion: to bring a high standard service to our customers and we feel that this award has shown that we do just that.”
Social Enterprise was a new category at the awards this year, acknowledging how the franchising industry adapts to needs and social necessities. This showcases franchisors who have built a business to respond to a demand or improved a social economic circumstance, clearly identifying a gap in the market, which Wiltshire Farm Foods displayed.
The awards evening is the flagship event in the franchising calendar and getting a nomination in itself is a major achievement, proving the business works ethically and in the best interests of franchisees, staff and customers, fighting off many other companies vying for the accolade.
Pip Wilkins, CEO of the British Franchising Association, says: “We created this award to truly capture what franchising is all about – adapting to change and benefitting those in need. I believe that Wiltshire Farm Foods has demonstrated its willingness to go the extra mile for its clients.”
Andy Brattesani, UK Head of Franchising at HSBC, says: “Seeing the finalists of this particular award was fantastic. Their stories really showed it is important to recognise the businesses who are making a social and cultural impact on people’s lives. Well done to Wiltshire Farm Foods on setting a high standard for this new award.”
Wiltshire Farm Foods managed to claim the award ahead of two other shortlisted franchises – The Creation Station, which provides learning through crafts and arts, and Swimtime UK, which enables 15,000 people to swim every week.